Graduate Certificate Programs
Candidates can hone their skills by choosing from a variety of graduate certificate programs offered at Dolan. Certificate candidates are expected to complete all requirements within three years of beginning their coursework. Students are expected to make some annual progress toward the certificate in order to remain in good standing. A student who elects to take a leave of absence must notify the Senior Assistant Dean of Graduate Programs in writing.
Grades and academic average computation are identical to those of the MBA and MS programs. Certificates are awarded to candidates who complete their programs with at least a 3.00 overall grade point average.
Graduate Certificate in Artificial Intelligence
The Graduate Certificate in Artificial Intelligence is a 12-credit program designed for the following audiences:
- Those who are in need of foundational and advanced skills in artificial intelligence and its application to business.
- Those who are contemplating the MSAIBA but do not have the time/resources at the moment to undertake the degree program.
- Those who are working professionals looking to add AI competencies in programming, data engineering, machine learning, and autonomous systems to their current skill set.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| DATA 5405 | Programming Fundamentals for Business Analytics 1 | 3 |
| DATA 6505 | Data Engineering for Business Analytics | 3 |
| DATA 6545 | AI Systems for Business | 3 |
| DATA 6575 | Autonomous and Agentic AI for Business | 3 |
| Total Credits | 12 | |
The four required courses can be completed in one year's time by taking one course in summer session II, one course in the fall semester, one course in the spring semester, and one course in summer session I.
Please note that courses may have prerequisites.
- 1
May be waived with successful completion of an online test-out exam. If tested-out of DATA 5405, any other DATA course may be substituted.
Graduate Certificate in Business Intelligence
The Graduate Certificate in Business Intelligence is a 12-credit program designed for the following audiences:
- Those who are in need of foundational knowledge in the skills and tools of business intelligence.
- Those who are contemplating the MSAIBA but do not have the time/resources at the moment to undertake the degree program.
- Those who are transitioning into a new position or new responsibilities involving the analysis of data.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| DATA 5400 | Applied Business Statistics 1 | 3 |
| DATA 6515 | AI Ethics and Governance | 3 |
| DATA 6530 | Statistical Modeling for Business Intelligence | 3 |
| DATA 6540 | Business Intelligence | 3 |
| Total Credits | 12 | |
The four required courses can be completed in one year's time by taking two courses in the fall semester and two courses in the spring semester.
Please note that courses may have prerequisites.
- 1
May be waived with successful completion of an online test-out exam. If tested-out of DATA 5400, any other DATA course may be substituted.
Graduate Certificate in Business Analytics
The Graduate Certificate in Business Analytics is a 12-credit program designed for the following audiences:
- Those who are in analytical positions and are in need of foundational knowledge in the area.
- Those who have completed the Graduate Certificate in Business Intelligence and seek to augment their skills with more technical skills, tools, and languages.
- Those who are comfortable with data analysis using standard tools and are looking for ways to do more customized analysis.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| DATA 6500 | Leading with Analytics and AI | 3 |
| DATA 6510 | Data Design and Visualization | 3 |
| DATA 6560 | Sports Analytics | 3 |
| DATA 6570 | Generative AI Applications in Business | 3 |
| Total Credits | 12 | |
The four required courses can be completed in one year's time by taking two courses in the fall semester and two courses in the spring semester.
Please note that courses may have prerequisites.
Graduate Certificate in Business Essentials
The "Mini MBA"
The Graduate Business Essentials certificate is a 12-credit program designed for the following audiences:
- Those with undergraduate degrees in areas other than business who seek foundational knowledge in the key business disciplines.
- Those who are contemplating the MBA but do not have undergraduate business degrees.
- Those who are in need of foundational business knowledge in order to run/maintain their own businesses.
| Code | Title | Credits |
|---|---|---|
| The program consists of completing four of the following courses: | 12 | |
| ACCT 5400 | Introduction to Accounting | 3 |
| ECON 5400 | Principles of Economics for Business | 3 |
| FNCE 5400 | Principles of Finance | 3 |
| MGMT 5400 | Organizational Behavior | 3 |
| MKTG 5400 | Marketing Management | 3 |
Graduate Certificate in Digital Media and Artificial Intelligence
The Graduate Certificate in Digital Media and AI is a 12-credit program designed for the following audiences:
- Those who want to enhance their digital marketing, analytical and AI knowledge in the areas of Digital Marketing, Social Media, Advertising and Marketing AI.
- Those who are contemplating a master's degree, such as the MS in Marketing Analytics and Strategy (MAS), but do not have the time/resources at the moment to undertake the degree program.
- Those who are in digital marketing or media positions and need current or advanced knowledge in the areas of digital media, analytics and the use of AI in Marketing.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| The program consists of completing four of the following courses: | ||
| MKTG 6515 | Artificial Intelligence in Marketing | 3 |
| MKTG 6540 | Advertising Management | 3 |
| MKTG 6570 | Digital Marketing and Analytics with AI | 3 |
| MKTG 6575 | Social Media Analytics and Strategy | 3 |
| Total Credits | 12 | |
The certificate is fully transferable to the MS in Marketing Analytics and Strategy (MAS) degree program.
Graduate Certificate in Financial Planning and Analysis
The Graduate Certificate in Financial Planning and Analysis is a 12-credit program designed for the following audiences:
-
Those who want to enhance their background in budgeting, forecasting and analysis.
-
Those who are contemplating a master's degree but do not have the time/resources at the moment to undertake the degree program.
-
Those who are in financial positions and need foundational knowledge in the area.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| ACCT 6500 | Accounting Information for Decision-Making | 3 |
| DATA 6530 | Statistical Modeling for Business Intelligence | 3 |
| FNCE 6500 | Stakeholder Value 1 | 3 |
| FNCE 6530 | Corporate Finance | 3 |
| Total Credits | 12 | |
- 1
Capstone experience for the certificate. All other certificate courses should be taken prior to or in tandem with FNCE 6500.
Graduate Certificate in Marketing Analytics and Strategy
The Graduate Certificate in Marketing Analytics and Strategy is a 12-credit program designed for the following audiences:
- Those who want to enhance their quantitative analytical and strategic marketing skills.
- Those who are contemplating a master's degree, such as the MS in Marketing Analytics and Strategy (MAS), but do not have the time/resources at the moment to undertake the degree program.
- Those who are in analytical positions and need foundational knowledge in the area.
The program consists of the following:
| Code | Title | Credits |
|---|---|---|
| MKTG 6530 | Marketing Analytics | 3 |
| MKTG 6550 | Advanced Marketing Strategy | 3 |
| Select one course from the list of Analytics courses and one course from the list of Strategy courses, or two courses from the list of Analytics courses: | 6 | |
| Analytics Courses | ||
| Research for Marketing Insights and Decisions | ||
| Category Management and Shopper Insights | ||
| Digital Marketing and Analytics with AI | ||
| Social Media Analytics and Strategy | ||
| Advanced Marketing Analytics | ||
| Pricing Strategies and Analytics | ||
| Experimental Research | ||
| Strategy Courses | ||
| Customer Value | ||
| Advanced Consumer Behavior for Managers | ||
| Artificial Intelligence in Marketing | ||
| Customer Experience | ||
| Strategic Brand Management | ||
| Advertising Management | ||
| Total Credits | 12 | |
The certificate is fully transferable to the MS in Marketing Analytics and Strategy (MAS) degree program.
Graduate Certificate in Strategic Human Resources in the Global Environment
The Graduate Certificate in Strategic Human Resources in the Global Environment is a 12-credit program designed for the following audiences:
- Those who are in human resources positions and are in need of additional knowledge in the area.
- Those who are contemplating the MBA but do not have the time/resources at the moment to undertake the degree program.
- Those who need a foundation in human resources concerns in order to strategically manage workforce challenges.
The program consists of the following four courses:
| Code | Title | Credits |
|---|---|---|
| MGMT 6504 | Managing People for Competitive Advantage | 3 |
| MGMT 6505 | Human Resource Strategy - An Artificial Intelligence & Human Intelligence Approach | 3 |
| MGMT 6507 | Negotiations and Dispute Resolution | 3 |
| MGMT 6540 | Cross Cultural Management and Sustainable Leadership | 3 |
| Total Credits | 12 | |